PRIVACY POLICY

Effective Date: July 29, 2026

Burbrand (“Burbrand,” “we,” “us,” or “our”) is operated by Sefnal Marketing LLC. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit Burbrand.store, create an account, purchase or personalize a product, subscribe to marketing communications, participate in our affiliate program, or otherwise interact with us.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you use Burbrand.store, we may collect the following information:

Contact and Account Information

  • Name
  • Email address
  • Telephone number
  • Billing and shipping addresses
  • Username, password, and customer-account information
  • Communications and customer-support requests

Order and Transaction Information

  • Products purchased
  • Personalization selections
  • Order number and transaction history
  • Shipping and delivery information
  • Returns, refunds, and related communications
  • Limited payment-related information provided by our payment processors

Payment-card information is generally processed by third-party payment providers. Burbrand does not ordinarily receive or store complete payment-card numbers.

Personalization and Uploaded Content

When you personalize a product through Lumise or another customization feature, we may collect:

  • Photographs, artwork, logos, and other images
  • Names, dates, messages, or other personalized text
  • Product-design selections and customization instructions
  • Preview images and production-ready design files

Please upload only content that you have permission to use. Avoid uploading unnecessary sensitive information.

Affiliate Information

If you apply for or participate in the Burbrand affiliate program, we may collect:

  • Name and contact information
  • Website and social-media information
  • Referral links, clicks, sales, and commission activity
  • Payment details
  • Tax documentation or taxpayer information when legally required
  • Communications concerning your affiliate account

Marketing Information

We may collect your:

  • Email-marketing preferences
  • Newsletter subscription status
  • Responses to promotions or surveys
  • Interaction with marketing emails, where permitted by law

Device and Website-Usage Information

We and our service providers may automatically collect:

  • IP address
  • Browser and device type
  • Operating system
  • Pages viewed
  • Referring website
  • Date and time of visits
  • Shopping-cart activity
  • Cookie identifiers
  • Approximate location derived from an IP address

2. HOW WE COLLECT INFORMATION

We may collect information:

  • Directly from you when you place an order, create an account, personalize a product, contact us, subscribe to emails, or join the affiliate program
  • Automatically through cookies and similar technologies
  • From payment, fulfillment, shipping, analytics, marketing, and affiliate-service providers
  • From affiliate referrals and promotional links

3. HOW WE USE INFORMATION

We may use personal information to:

  • Process payments and complete transactions
  • Create and manage customer accounts
  • Personalize, manufacture, and fulfill products
  • Send orders and personalization files to Printful or other fulfillment providers
  • Provide shipping notices and order updates
  • Respond to questions and provide customer support
  • Process returns, refunds, and disputes
  • Operate and administer the affiliate program
  • Track referrals and calculate affiliate commissions
  • Send newsletters, promotions, and product announcements when permitted
  • Maintain website functionality and remember customer preferences
  • Analyze website traffic and improve our products and services
  • Detect fraud, abuse, security threats, and prohibited activity
  • Enforce our policies and protect our legal rights
  • Meet tax, accounting, recordkeeping, and other legal obligations

4. HOW WE DISCLOSE INFORMATION

We may disclose personal information to service providers that help us operate Burbrand, including:

  • WooCommerce and payment providers for checkout, payments, refunds, fraud prevention, and customer accounts
  • Printful and shipping providers for product production, fulfillment, delivery, and tracking
  • Lumise for product personalization and processing customer-created designs
  • Website-hosting and technical providers for storage, security, maintenance, and website operations
  • Email and marketing providers for newsletters and promotional communications
  • Affiliate-platform providers for applications, referral tracking, commission calculation, and payments
  • Analytics and advertising providers for website measurement and marketing, where enabled
  • Professional advisers such as attorneys, accountants, insurers, and auditors
  • Government agencies or other parties when required by law or reasonably necessary to protect rights, safety, and security

We may also disclose information as part of a merger, acquisition, financing, sale of assets, restructuring, or similar business transaction.

Service providers may use personal information only as permitted by their agreements with us and applicable law.

5. CUSTOMER PHOTOS AND DESIGNS

Customer-uploaded photographs, artwork, text, and design files are used to provide personalization, generate previews, produce ordered merchandise, provide customer support, and maintain relevant transaction records.

These files may be shared with Lumise, Printful, and other production or technology providers involved in completing an order.

Burbrand will not intentionally use a customer’s private uploaded photo or personalized design in public advertising without permission. However, information may be retained or disclosed when reasonably necessary to fulfill an order, resolve a dispute, prevent fraud, or comply with the law.

6. COOKIES AND SIMILAR TECHNOLOGIES

Burbrand.store may use necessary, functional, analytics, and advertising cookies.

Cookies may help us:

  • Maintain shopping carts and customer sessions
  • Remember account and website preferences
  • Process checkout activity
  • Measure website performance
  • Understand how visitors use the website
  • Evaluate affiliate referrals
  • Provide or measure relevant advertising

You can control cookies through your browser settings and, when available, our cookie-consent tool. Disabling certain cookies may prevent parts of the website from functioning correctly.

7. EMAIL AND MARKETING COMMUNICATIONS

We may send marketing emails when you subscribe or when otherwise permitted by law. You may unsubscribe at any time by using the link provided in an email or contacting us.

Unsubscribing from marketing does not prevent us from sending necessary transactional communications, such as order confirmations, shipping updates, account notices, or responses to support requests.

8. SALE OR SHARING OF PERSONAL INFORMATION

Burbrand does not sell personal information for money.

Some analytics or advertising technologies may be considered a “sale,” “sharing,” or use for targeted advertising under certain U.S. state privacy laws. Where applicable, you may request to opt out by contacting us or using a privacy-choice tool provided on our website.

Burbrand does not knowingly sell or share the personal information of children under 16.

9. DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

  • Fulfill the purposes described in this policy
  • Complete and document transactions
  • Maintain customer or affiliate accounts
  • Meet tax, accounting, legal, and regulatory requirements
  • Resolve disputes
  • Enforce agreements
  • Prevent fraud and protect security

Retention periods may differ depending on the type of information and applicable legal requirements. Customer uploads and personalization files may be deleted or anonymized when they are no longer needed, subject to operational and legal requirements.

10. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No website, transmission method, or electronic storage system can be guaranteed to be completely secure. Customers are responsible for protecting their account passwords and notifying us of suspected unauthorized account activity.

11. YOUR PRIVACY RIGHTS

Depending on where you live and subject to applicable exceptions, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Withdraw consent where processing is based on consent
  • Opt out of marketing communications
  • Request information about how your personal information is used or disclosed
  • Opt out of certain sales, sharing, or targeted advertising
  • Receive a portable copy of certain information
  • Appeal the denial of a privacy request
  • Make a complaint without receiving discriminatory treatment

Canadian customers may also request information about our privacy practices and challenge our compliance with applicable Canadian privacy requirements.

To submit a privacy request, email support@sefnalmarketing.com with the subject line Privacy Request. We may need to verify your identity before completing a request. Authorized agents may be required to provide proof of authorization.

12. INTERNATIONAL AND CROSS-BORDER PROCESSING

Burbrand serves customers in the United States and Canada. Personal information may be processed or stored in the United States, Canada, or other countries where our service providers operate.

When information is processed in another country, it may be subject to that country’s laws and may be accessible to courts, law-enforcement agencies, or government authorities in accordance with applicable law.

13. CHILDREN’S PRIVACY

Burbrand.store is not intended for children under 13, and we do not knowingly collect personal information directly from children under 13.

If you believe a child has provided personal information without appropriate parental or guardian permission, contact us so that we can investigate and delete the information when required.

14. THIRD-PARTY LINKS AND SERVICES

Our website may contain links to third-party websites, social networks, or services. Their privacy practices are governed by their own policies. Burbrand is not responsible for the privacy, security, or content of unaffiliated third-party services.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal obligations.

The updated version will be posted on Burbrand.store with a revised effective date. Material changes may also be communicated through the website, email, or another appropriate method.

16. CONTACT US

For privacy questions, requests, or complaints, contact:

Burbrand
Operated by Sefnal Marketing LLC
15900 W. 10 Mile Road, Suite 211
Southfield, MI 48075
United States

Email: support@sefnalmarketing.com
Website: Burbrand.store

Please use Privacy Request as the subject line when contacting us about your personal information.